The shorts I made, where should I upload them to get views?

You may have experienced at least once that you managed to finish editing, but the number of views stopped at three figures. In cases like this, most people try to do more editing. However, in many cases, the reason broadcast clips do not play is not because of cuts, but because the uploading stage is completely empty. There is no set date on where, at what length, and under what title it will be exported.

This article covers only the first step after creating the clip. Since we have already sorted out which moments to cut in Broadcast Highlight Editing and Shorts Auto Editing AI], here we will focus on the issue of distributing the completed clips.

Can I upload one clip to three places?

This is the most asked question and the most common misconception. There are quite a few people who only stick to YouTube because of the saying, “If you upload it to multiple places, it will be considered reused content.”

In conclusion, the clips you cut from your broadcast can be uploaded together on multiple platforms.

The source of the misunderstanding is YouTube's shorts monetization standards. This document explains ‘non-original shorts’ that are excluded from profit sharing. Uploading other people's movies and TV clips without touching them, re-uploading other creators' content from YouTube or other platforms, and piecing together without adding original elements. All three refer to other people's content. This does not apply to clips in my broadcast replay where I selected sections and added subtitles and titles.

However, if you are caught in a borderline situation, please make a separate decision.

• Job Bang Clip: If the section is dominated by the other broadcaster's screen, it is safer to agree in advance.
• Game cinematics, cutscenes: Long clips of game footage without my reaction lose their originality.
• Clip from someone else's broadcast: Cutting and uploading someone else's broadcast just because it's funny is dangerous in terms of both policy and copyright. Even if it is my broadcast, I have to look at the section where music or video support has passed, and this is summarized in Broadcast Replay Copyright.

How to view the watermark

It is also common to say, “If there is a TikTok watermark, YouTube will not support it.” However, watermarks are not listed as a reason for prohibition in YouTube's policy document. What is confirmed is a provision that re-uploads and non-original content are excluded from profit sharing.

Still, in practice, it is better to use files without watermarks.** The reason is simpler than policy. Videos with other platform logos are easy to read as re-uploads, and if you download them from the app and re-upload them, they are encoded one more time and the quality drops noticeably. It is better to get into the habit of leaving the original edits and exporting them again for each platform.

Platform-specific specifications: length, resolution, watermark

The standards for the three platforms are summarized in one table as follows. The upper limit varies depending on your account level, region, and app version, so please double-check on the actual upload screen.

The really important line in the table is not the upper length limit, but the practical recommendation. The upper limit is just the maximum that can be raised, and whether it reaches new viewers is a separate issue. In the case of Instagram, the maximum reel length is 20 minutes depending on the account, but there are reports that if it exceeds 3 minutes, it is not recommended well outside of followers. TikTok also allows you to upload much longer videos on the web, but that doesn't mean it's the recommended length.

So, it is convenient to set the standard like this. Do not try to fill the upper limit, but cut to the minimum length that makes sense. The more you reduce the length of the broadcast clip from back to front, the higher the rate of viewers watching it until the end.

Make sure to also download the horizontal version

If you only make it vertical, there will be regrettable moments later. If you want to use the same highlights as a general YouTube video, community, or broadcast opening replay, you have to edit them again from the beginning.

ClipSpray creates 9:16 portrait and 16:9 landscape together in one replay. After selecting highlights through chat and Done reactions, we add subtitles and titles and export them in two formats, which reduces the need for rework due to ratio at the distribution stage.

Title and first sentence determine the number of views

No matter how well you edit, if scrolling doesn't stop in the first 3 seconds, it's like the back doesn't exist. So the title is not a decoration but a hooking device.

The most common failure in broadcast clips is a title that only makes sense to someone who knows the context. A title like “Yesterday’s situation lol” is a welcome sign for live viewers, but it is of no information to someone who is watching this channel for the first time as a recommendation. Most of the views on shorts come from outside of your followers.

When deciding on a title, it is enough to check this much.

• Even if someone who has never seen this broadcast reads it, will they be able to picture the situation?
• Does it contain words that can be searched, such as the game name or situation type?
• Didn’t they tell you all the results and eliminate the reason to look at it?
• Isn’t the location obscured by subtitles or platform UI (account name, button)?
• Is it a length that can be read at once even on a small screen?

The last two are easy to miss and often cause accidents. Because the platform UI overlaps the top and bottom of a vertical screen, if you place the title right at the top of the screen, it will be cut off by the account name or top button. It must be placed in a safe area.

How many hashtags is appropriate?

Hashtags are an area where it is easy to overestimate or underestimate their effectiveness. In conclusion, less, words that will actually be searched.

We do not recommend adding 20 popular tags at a time. Once exposed to an irrelevant viewer, they skip over it in a matter of seconds, and that bounce signal cuts into subsequent impressions. Even though it may seem like exposure has increased, it has no substance.

In practice, it is sufficient to hold each of the three prongs one by one.

It would be appropriate to add one or two more here. When you start exceeding five, tags to fill in usually start to get mixed up.

Is the posting time period meaningful?

It's not as good as a live broadcast. Shorts and Reels are structured as recommendations rather than a chronological timeline, so the reaction speed in the hours immediately after upload plays a bigger role than the upload time itself.

So when choosing a time zone, the criteria is narrowed down to one. I post it when my viewers are awake and my hands are free. If I post it at 4 a.m. and don't get an initial response, exposure may already be stagnant even if people flock in the morning.

There is one more condition attached to broadcast clips. You have to go out while the topic is still alive. A scene that breaks out loud during a broadcast will receive a better response if it is uploaded that night or the next day. If it stays for a week, it will already become a thing of the past for the live viewers.

To summarize, this order is acceptable.

• Immediately after the broadcast ~ the next day: One or two of the biggest clips of the day
• Next few days: clips that can be understood without context, at intervals of one day
• Always: Clips that do not depend on the season or time are placed on empty days.

When should I close an unresponsive clip?

It is best to wait a few days. It is not uncommon for shorts to suddenly become exposed long after they were posted, so it would be hasty to judge them after only half a day.

And be careful about erasing. Deleting a channel due to low views will not restore it. If you're worried about the first impression of your channel, it's enough to make it private.

There is something else that is really important. There is a difference between a clip being dead and the material being dead. Even for the same moment, the results are different when cutting it to 30 seconds or 15 seconds, and when the title is used in a situation-specific format or in a result-implied format. If there was no response, it would be better to change the cut and title and send it out again before discarding the material.

To do that, you need records. If you keep track of what material, length, and title you uploaded, you will have a standard for your channel in just a few weeks. This is much more accurate than the formula on other people's channels.

Final check before upload

Even if you just look at this right before uploading, most accidents will be prevented.

• Was it exported from the original without watermark?
• 9:16 Is it vertical and the subtitles and title are not obscured by the top and bottom UI?
• Is the situation revealed in the first 3 seconds?
• Is this a title that even someone seeing it for the first time will understand?
• Are there any typos or misidentifications in the subtitles?
• Is there any information that would be difficult to expose, such as Done's sponsor nickname?
• Isn’t this the section where other people’s broadcast screens are the main focus?

The last two lines are especially easy to miss since they only appear in broadcast clips. Accidents where sponsorship notifications remain on the screen occur more often than you might think.

Frequently Asked Questions

Are there any disadvantages to uploading the same clip to YouTube Shorts, Reels, and TikTok?

If it's a clip you cut from your own broadcast, there's no problem. ‘Non-original shorts’, which YouTube excludes from revenue distribution, refer to re-uploads of other creators’ videos or stitches without adding original elements. However, the criteria may differ for clips containing large screens of the merged opponent or game cinematics, so judge them separately.

Can I upload a video I received from TikTok to YouTube?

Not recommended. Although the policy document does not list watermarks as a reason for the ban, files with other platform logos are easy to read when re-uploaded and quality is once again lost. It is safer to re-export by platform from the original edits.

How many seconds is appropriate for shorts?

There is no right answer, but it is better not to try to meet the upper limit. It is advantageous to cut broadcast clips to the minimum length that suits the situation, and reducing the stretching back and forth increases the rate of viewers watching to the end. Instead of increasing the length, try different lengths of the same moment.

How many hashtags should I use?

It is better to narrow it down to three to five and include words that will actually be searched, such as the name of the game or the name of the broadcaster. If you add a lot of unrelated popular tags, it will be exposed to the wrong viewers and will only increase your bounce rate.

Should I delete unresponsive clips?

There is no reason to delete it in a hurry. Shorts may be exposed long after they are uploaded, so it is better to wait a few days and make them private only if you are worried about the impression of your channel. Rather, it is helpful for the next clip to keep a record of which material reacted and at what length.

Source

• Create and upload YouTube Shorts
• YouTube Shorts Monetization Criteria
• Instagram Reels Help
• TikTok Creator Center
• How ClipSpray Works